"The Head of Auto Row" is a documented tagline used by one of the earliest (and largest) dealerships in Walla Walla and refers to the corner of Alder Street & Spokane Street.  Around that corner within a block or two was the early central location for a number of dealerships.

R.L. McFarland, February’s speaker cites Joe Drazen's site as critical to the research of early history of automotive dealerships. An archive of everything over decades, often with little to no context provided with each photo.  So the mystery of "sleuthing out the context" emerges.  That is where Up To The Times and the "Reverse Directories" have proved invaluable.

This is the journey that R.L. has taken to stitch together and create/provide context, which allows the viewing audience to potentially better connect with what's in the photos - and then pull up bits & pieces of memories of their own - to add to the story.